Resume

Work Experience

Graphic Designer, Brand and Creative Services
January 2022 - Present
American Society of Clinical Oncology, Alexandria, VA

Digital Marketing Web Content Specialist
May 2021 - November 2021
Gordon Food Service, Wyoming, MI

• Worked with specialty brands to modernize their website through user experience best practices and SEO optimization

• Managed Gordon Food Service American and Canadian website content

• Optimized .com and .ca sites for SEO best practices

• Designed new website pages and landing pages

Marketing Specialist
August 2020 - May 2021
Real Green Systems, Walled Lake, MI

• Designed email marketing templates, social media posts, remarketing ads, display ads, Facebook ads, print magazine ads, and advertorials

• Created banners and brochures for conference promotion

• Designed, managed, A/B tested and optimized landing pages

• Setup, styled, and integrated Pardot forms with Salesforce campaigns

• Managed website content updates, page creation, blogs, banners, and pop-ups

Digital Marketing Technology Specialist
March 2020 - June 2020
Gordon Food Service, Wyoming, MI

• Designed email marketing templates, posts for Instagram and Instagram stories

• Created banners for website homepage

Marketing Specialist
July 2019 - March 2020
AUVESY Inc., Grand Rapids, MI

• Developed and designed brand standards for North American marketing materials

• Wrote, designed, and maintained all website, print, and social media content

• Optimized all content for SEO best practices

• Setup workflows within the CRM to help automate emails and notifications for leads

• Designed and implemented surveys related to customer service, product installation, and product use satisfaction

• Designed email content and created workflows for campaign automation

Digital Content Marketer / Content Marketer
May 2015 - June 2019
Universal Forest Products, Grand Rapids, MI

• Managed and developed brand web content and social media including designing web pages, landing pages, email campaigns, newsletters, and sourcing photography assets

• Wrote all brand copy for web, print, social media, and e-commerce

• Optimized web content for organic SEO resulting in #1 ranked page results for tracked keywords

• Added and maintained product content across e-commerce platforms including Amazon and E-bay

• Performed quality checks and regression testing across e-commerce sites

• Tracked, measured, and reported on the performance of sites against KPIs

Digital Marketing Project Manager
May 2014 - April 2015
Insight Riot, Grand Rapids, MI

• Managed PPC, social media, landing page design, and creation

• A/B tested content and optimized for conversions